The full form of SEM is Search Engine Marketing which means marketing performed on the search engines all over the internet. It is one of the most effective forms of Internet Marketing. The visibility of a website is increased on the search engine result pages for promotion. This is done in various ways such as paid inclusion, paid placement, contextual advertising and also by using several free of cost search engine optimization techniques.
Being an excellent SEM service Company, at Target Web Technologies, we use all the proven tactics and techniques to create such a strategy for your business that you are always on top of the game.
Providing SEM Services is not a simple step. For starters, let us understand that it is an umbrella term for covering wider aspects:
1- Increasing traffic with the help of free SEO efforts.
2- Increasing traffic through various paid search advertising.
SEM comprises SEO (Search Engine Optimization) and PPC (Pay Per Click). This is why SEM is the most effective way of getting traffic.
Before using any service, it is essential to know its value and whether we can or cannot do without it. Sometimes, many companies which offer SEM service in India tell about useless, unnecessary, and expensive services in order to extract more money from the clients. However, SEM is a service a website cannot do without and below are the reasons why
The importance of SEM-
1- Search engines are the focal point as more than 85 % of the traffic on the net is referred to by them only.
2- Most of the users (90 %) do not go beyond the first 25 or 30 results or past page 2. In fact, most people do not even look past top 10 results.
3- If a website is not perfectly optimized, the search engine traffic will naturally be low and the website will not be indexed properly as well.
4- SEM offers cost-effective promotion and advertising.
5- The ROI is measurable and clear.